Shameless Marketing

This may be the most shameless marketing scheme in existence.  On my biweekly jaunt to Jack in the Box for some artery-clogging goodness, pasted on the windows and drive-through system there was a note.  Not unlike a note that would typically announce a change in operating hours, very non-officious looking.  On the note it read: "Jack has been in a serious bus accident.  Go to www.hangintherejack.com for more information."  What came to mind initially was that the man who plays the character in the sometimes awesome commercials had been in an accident.  I got home and happened to remember the link and went to discover that it was a marketing campaign that's goal is to spread awareness of new JitB locations!  The site is oddly littered with youtube videos like this one:

I've seen many odd viral marketing campaigns in my time, but this takes the cake by far.